Experiment: Do LinkedIn Pods Work? (Or Are They Mostly Embarrassing?)

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This previous November, I decided to do an experiment. I wanted to see if LinkedIn pods really worked or if they were just a wild-goose chase.

For those of you who do not understand what a LinkedIn pod is, it’s basically a group of people who agree to like, comment and engage with each other’s posts. The theory is that by doing this, your material will be improved by the LinkedIn algorithm. So, I chose to join a couple of pods and test it out for myself.

I’m not always a recognized LinkedIn believed leader with thousands of fans, but I publish about my composing deal with a fairly routine basis and have actually even gotten a few clients through LinkedIn. So a few more followers and engagements with my posts definitely would not hurt.

Here’s what I gained from my experience with LinkedIn pods.

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What is a LinkedIn pod?

Let’s begin with the essentials.

A LinkedIn pod, frequently called an engagement pod, is a group of individuals who have actually accepted connect and engage with each other’s material on LinkedIn. The concept is that by remaining in a pod, you’ll be able to increase your connections and, subsequently, your opportunities.

In an engagement pod, members agree to like, comment, share, and react to each others’ posts on a regular basis. Frequently, this is done by posting your LinkedIn post in an engagement pod group or app, where members can view and engage with it.

A lot of engagement pods work on the concept of reciprocity. So, if you desire individuals to like, comment, or share your material, you’ll need to do the very same for them.

Why use an engagement pod on LinkedIn?

Engagement pods are said to be valuable due to the fact that they can:

  • Enhance the reach of your content
  • Help you get more engagement on your material (likes, remarks, shares)
  • Offer extended networking opportunities
  • Engage employees to support your brand

The theory is that LinkedIn prefers posts with more engagement, so if you can get more likes and comments, your post will carry out much better.

This is specifically essential since the LinkedIn algorithm divides material on the platform into 3 types:

  1. Spam: Posts with bad grammar, a lot of hashtags, or accounts that publish too regularly may be marked as spam.
  2. Low-quality posts: Posts that don’t follow best practices, or do not get enough engagement, will be labeled “low-quality.”
  3. Premium posts: Posts that are easy to read, encourage concerns, and integrate strong keywords will be labeled top quality and, for that reason, will be revealed to more users on LinkedIn.

The concern is: is engagement enough to make a post “premium” in the eyes of the LinkedIn algorithm? I set out to put this concept to the test.

How to sign up with a LinkedIn pod

There are a number of different methods to join a LinkedIn engagement pod.

First, you can start your own pod by developing a group message thread with LinkedIn users you wish to pod with. We’ll call this a manual LinkedIn pod.

Second, you can use LinkedIn-specific pods, where you sign up with LinkedIn groups focused on creating pods. Browse “LinkedIn pods” or “engagement pods” in your LinkedIn search bar and see which ones connect to your market.

There are also third-party apps like lempod specifically built for automating LinkedIn engagement pods.

Finally, LinkedIn pod groups exist on other social media websites. There’s the LinkedIn Growth Hackers pod on Buy Facebook Verification and various other pods on platforms like Telegram.

Approach

I try out all four types of engagement pods to see which ones worked best. I utilized a different LinkedIn post for each approach so that I could accurately track any distinctions in engagement across methods.

Here’s a breakdown of that process.

Handbook pods: I utilized a blog post on scheduling Buy Instagram Verification reels.

Before the experiment began, I had 12 likes, 487 impressions, 0 shares, and 2 remarks.

LinkedIn-specific pods: For this method, I used a post I ‘d shared on economic downturn marketing

. Before the experiment began, I had 5 likes, 189 impressions, 1 share, and 2 remarks

.

Automated LinkedIn pods:

I utilized a post I wrote for Best SMM Panel on social networks share of voice. Before the experiment started, I had 2 likes, 191 impressions, 0 shares, and 0 comments. Cross-platform LinkedIn pods: I was not able to sign up with any cross-platform pods, so no posts were used here. Handbook LinkedIn pod technique I started off by developing a manual LinkedIn pod of my own.

I chose a small group of my author friends (because they comprehend the research study procedure)to pod up with. I sent them a fast message outlining the method and motivated them to communicate with each other.

Thankfully, they’re all excellent sports, and I right away began getting a barrage of LinkedIn alerts revealing the assistance of my friends.

I also immediately saw some new(complete stranger )accounts creeping my LinkedIn profile. And I even got this message from a random”LinkedIn”employee(quite specific this was spam). < img src="https://blog.hootsuite.com/wp-content/uploads/2022/12/LinkedIn-pods-7-620x504.png"alt=" private message from linkedin employee "width= "620 "height="504"/ > That all taken place in just a couple of hours! LinkedIn-specific pod technique I likewise signed up with a few LinkedIn group pods concentrated on digital marketing and social media.

The variety of members truly differed in these groups. One had over a million members, at the others had just a few dozen. I chose a mix of high-member pods in addition to a few smaller ones. If

vanity metrics have actually taught me anything, it’s that even if a lot of people

are in your circle, it doesn’t imply they’re actually paying attention. A few of the pods I discovered in my search were referred to as inactive, so I stayed away from those. Of all the groups I signed up with, Game of Material was the only one that seemed to have routine posts from other users. The rules of GoC were pretty basic: There is

just one post ever present in the group, and it’s made by an admin. They repopulate this post every couple of days so it stays appropriate. Group members can then discuss the post with their LinkedIn post link and other members are suggested to engage with them. As I went through the weekday post comments, I did see great deals of individuals responding to comments with expressions like,”Done! Here’s my link.”When I clicked through to their posts, I might see likes and comments from those exact same group members

. So, yeah, this was working. At least in terms of garnering more likes and comments.< img src= "https://blog.Best SMM Panel.com/wp-content/uploads/2022/12/LinkedIn-pods-12-620x470.png"alt="game of material

users talking about each others linkedin posts”width= “620”height= “470”/ >

I entered and followed suit, engaging with posted links and

commenting with my own link after I was done. And I slowly began to see engagement reciprocated on my own posts.

< img src="https://blog.hootsuite.com/wp-content/uploads/2022/12/LinkedIn-pods-14.png"alt="video game of material user engaging with hannah macready post on linkedin"width="1074"height="424"/ > Automated LinkedIn pods with lempod method I likewise installed the lempod extension on my Google Chrome internet browser. lempod uses a digital market loaded with LinkedIn engagement pods you can join. I signed up with a couple of pods focused on digital marketing and social media. The very first one I was accepted to was called”Material+ Social Network Marketing pod”. That appeared pertinent. I immediately published the link to my post. When I shared the link, the screen opened to a big chart, with a list of individuals

” Members who will engage”and”Members who have already engaged. ” I cross-checked the”Members who have actually currently engaged”tab with my actual post. And, yep. Sure enough, those users were now revealed as new likes on my post.

Within just a couple of minutes, my impressions had actually grown from 191 to 206. I likewise had six new remarks. I viewed this number progressively climb up over the next hour.

While I was seeing great deals of engagement, I wasn’t seeing any profile views, direct messages, or anything else that might show these users were really thinking about my work.

Not to point out, the engagement was being available in fast. Every 45 seconds there was another notice! Perhaps LinkedIn would consider my post viral? Or, perhaps it would get labeled as spam.

< img src ="https://blog.hootsuite.com/wp-content/uploads/2022/12/linkedin-pods-21-620x1424.png"alt="a long list of linkedin alerts being available in 45 seconds apart"width="620" height= "1424"/ >

I let the automation run till I saw that every member of the pod had engaged. 2 hours later on, I had 54 likes, 261 impressions and 24 remarks! Cross-platform LinkedIn pods I did attempt signing up with the” LinkedIn Growth Hackers “group on Buy Facebook Verification, however I was never ever authorized.

It seems this group might

be non-active now. I did not find any other active LinkedIn pods to join on other channels. Results TL; DR: Initially glimpse, it may look like the Automated LinkedIn pod was the most efficient pod, but I really believe it was the Handbook pod for factors that I will discuss below. In either case, none of the LinkedIn pods actually made a huge difference for me or assisted grow my presence on the platform considerably.

Approach Likes Remarks Shares Impressions
Manual Pod 13 3 0 507
LinkedIn-specific pod 13 6 2 364
Automated LinkedIn pod 54 24 0 261

Keep reading for more details and context on these results.

Handbook pods

This appeared like the most natural, a lot of constant approach. Since I was leveraging people I currently knew, the comments were genuine, pertinent, and sincere.

Not to mention, these individuals are in fact in my market– implying if my posts show up in their feeds to their connections, it might help me network further.

Nothing about this technique came off as spammy, though I do not understand how sensible it is to ask my buddies to do this every week.

Over the course of one week, my post got:

  • 13 likes
  • 3 remarks
  • 0 shares
  • 507 impressions

LinkedIn-specific pods While this technique brought in the most remarks, actions were unclear and less relevant than those discovered in my manual pods. Plus, most of these people worked beyond my market. So, there likely isn’t much benefit to my material appearing in their feeds or networks.

After the weeklong experiment, my post got:

  • 13 likes
  • 364 impressions
  • 2 shares
  • 6 comments

Automated LinkedIn pods This method certainly generated the most likes and comments. But, I didn’t see any appropriate profile visits, direct messages, or connection demands come through. Likewise, while there were a great deal of new comments, they were all practically the very same:

  • “Actually cool Hannah!”
  • “Excellent post, Hannah!”
  • “Thanks for sharing Hannah!”

To me, these vague comments signal that none of these users actually read my post (which makes sense, considering their profiles are being automated).

I can just envision that other users might see this and believe the very same thing. My spam alert is sounding.

After three hours, my post got:

  • 54 likes
  • 24 remarks
  • 261 impressions
  • 0 shares

Cross-platform LinkedIn pods I did not collect any extra engagement from this approach.

What do the outcomes indicate?

Here are the main takeaways from my experiment.

Genuine pods have benefit

There is definitely some engagement to be gotten from using LinkedIn pods. Pods that are made up of appropriate, authentic connections within your industry can certainly assist to amplify your content and get you more views, likes, and remarks.

Spammy pods won’t get you far

But, if you’re attempting to video game the system by signing up with pods that have plenty of phony accounts or that are unassociated to your market, you’re not going to see much advantage. So what if you got 50, 100, or 200 likes? They don’t imply much if they’re coming from accounts that will never work with you.

LinkedIn pods ARE awkward

I think what struck me most about this experiment was the pain that featured having many inapplicable strangers present on my posts. Sure, from a look it looks cool to have 50+ likes, however if anybody took a better look it would be pretty obvious the engagement was spam.

Just as I wouldn’t recommend businesses buy their Buy Instagram Verification fans, I would not suggest they utilize engagement pods. Possibly, in many cases, where the pod members are hyper-relevant to your specific niche, it deserves it. But if it looks suspicious, chances are your audience will discover. And the last thing you desire is to lose their trust.

Focus on close, relevant connections

If you still wish to join a LinkedIn pod after reading this, the very best method to utilize them is to join ones that are relevant to your industry which are made up of connections that you can authentically engage with. This way, you’re getting targeted engagement that can result in important relationships (and, hopefully, real clients).

Here are a few suggestions for discovering the best LinkedIn pods:

  • Take a look at groups associated to your industry or niche. Many of these will have pods connected with them.
  • Ask relied on connections if they know of any great pods to sign up with.
  • Produce your own pod with a group of like-minded individuals.
  • Avoid excessively spammy pods that are only concentrated on promoting material and not taking part in genuine discussions.
  • Most of all, focus on great, old, organic LinkedIn marketing. While “hacking the algorithm” through pods is appealing, nothing beats putting in the work, one post at a time.

Struggling to get sufficient engagement on your LinkedIn posts? Best SMM Panel makes scheduling, publishing, and increasing LinkedIn content– alongside all your other social channels– easy, so you can invest more time creating quality content, tracking your efficiency, and finding out about your audience. Attempt it totally free today.

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